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NJ Brands You Need to Know: Dhyana Yoga

by NJYC
January 27, 2021
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We are beyond excited to introduce you to Dhyana Yoga, a transformative, eco-conscious, family-run, home-grown and female-founded brand that came into existence in 2020, even through the uncertainty, fear, chaos, and extreme challenges we collectively faced (and continue to work through).

Dhyana Yoga was co-created by yogis – oh, even better, husband and wife yogis! – who wanted to start a socially responsible business focused on yoga practice. Their mission is to promote personal and collective peace for others through mindfulness; their promise is to uphold the highest ethical standards and the universal practice of preserving Mother Earth.

But what do they make?!

We’ll say it – the best yoga mat ever. Dhyana mats are vegan, non-toxic, and biodegradable AND you will not slip. Period. End of sentence. No towel needed either!

Beyond the mats, you’ll find buttery soft leggings that stay up, no matter how far you are squatting down in class. Oh and spin bikes, just because they recognized a need for excellent cardio machines at a great price, too. (As a yogi who spins, this speaks to my fitness spirit).

Want to learn more? Check out our interview with the dynamic duo that is packaging up every Dhyana product you buy (from their home) and probably hand delivering them to your door (with kids and dogs in tow). Jerry and Elisabeth are barely sleeping as they work full time jobs, take care of their amazing kids, and grow this business from the ground (floor of their dining room) up. You can learn more about Jerry and Elisabeth toward the end of this page 🙂

Please enjoy! Oh! And after you watch/listen in, use the code HAPPY2021 to save 25% on EVERYTHING you buy. Click the code to find the Dhyana IG page and some great shots of their products in action.

 

Meet Elisabeth:

“I’m Elisabeth or some people call me Elle for short. I am the co-creator of the DYB team and love all things yoga (obviously 🧘🏼‍♀️) and travel. When I’m not doing yoga and running our social media and sales, you can find me teaching nursing students 👩🏼‍🏫 I became a professor two years ago after being an ER nurse for ten years. I discovered my love for teaching and also completed 200 hours of yoga teacher training in 2019 🤓 I am also a busy mama of two boys and two Frenchies.
Needless to say, I love a busy schedule and a full plate ♍️ Making a difference in someone’s life through healing and teaching is truly my dharma.
I discovered yoga in nursing school to help manage my stress level, and then found as a working adult and busy mom it improved my mindfulness and anxiety levels.
Creating a mat that is accessible to any person at any stage of their practice was something that was very important to me. Eco friendliness was also a must, as is inclusivity with our branding.”Meet Jerry:

“Hey everyone, I’m Jerry and the other half of the DYB team. I am a United States Air Force veteran, the chief operations officer and co-creator at Dhyana Yoga Boutique. Creating a family owned business was important to me because I wanted something I could pass down to my sons. I love working for myself and coming up with new ideas as solutions to a problem.

I discovered yoga and meditation as a way to help with PTSD and achieve more flexibility as an athlete. I played basketball in college and love the University of Alabama #RollTide 🏈

When I’m not running our business you can find me on a field coaching our sons’ baseball, football and basketball teams. I also love a good round of golf when I have rare moments of downtime.

The military taught me a lot about team work and leadership, and I strive to be a great role model for our sons and the black community 🖤 Giving back, family, and seeing others succeed brings me happiness and I am excited to be on this next journey in my life.”

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